It Is All About Finding The Needs Gap Why would a prospect buy from you if they don't feel they have a problem and if they are happy with the current situation? Of course they wouldn't, so if you want to win more customers over, your challenge is to find the needs gap. That is the gap between where … [Read more...]
Startups: The Six Best Friends You’ll Ever Have
One of my colleagues here in the Network of Consulting Professionals, Gordon Smith, has a favourite quote I’d like to share with you, whether you are at some stage of your journey as a startup or are working with startup clients: I keep six honest serving-men(They taught me all I knew);Their names … [Read more...]