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Françoise Garnier

Mobile: 0491 658 727

Location: Mont Albert North, 3129

Email: francoise@garniermarketing.com

Skype: francoisegarnier

Website: http://www.garniermarketing.com

Why I Do What I Do

Powering up people & brands is my passion.

Many SMEs look to improve the return on their marketing dollar. And their competitive edge would lift if they had a strong brand strategy and delivered a consistent brand experience.

My approach to building brands profitably includes bringing INSIGHTS, keeping strategies & teams IN-FOCUS and implementing plans for high IMPACT.

A problem-solver, “no-nonsense” marketer, I focus on helping my clients maximize their ability to generate demand by better attracting customers, connecting and engaging with them. Brand differentiation and creating a compelling authentic unique brand story are the anchors of my marketing strategies.

Video Talk

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The following lists represent a member's special interest and/or expertise over and above the general application of their experience.

Specialties/ Focus

• Business Strategy And Planning
• Market research | Segmentation | Surveys
• Marketing:Strategy | Planning | Brand Development | Communication | Websites (WordPress) | Copywriting | Training | Coaching
• Start-ups brand creation
• Training
• People development:Executive coaching & mentoring | Induction programs | Performance Reviews | Personal brand | Succession planning

Industry Experience

• Food
• FMCG
• B2B
• B2C

Additionally my clients include: Accountants | Builders | Church | Consultants | Education | Engineers | IT | Logistics | Manufacturing | NFPs | Property developers | Seniors market | Small retailers | Solar energy | Tradies | Wellness market

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Career Highlights

Consultant to SMEs since 2004.Held Senior Market Research, Marketing, Sales & New Product Development & Director positions with market leaders (multinationals and leading local operators). Lead innovation and organisation culture projects that resulted in successful market-centred business strategies, changes in market dynamics and profitable market leadership.

Qualifications

• M. Econ. (Business & Marketing) & B. English (Paris)
• Accredited in the use of Facet5 personality assessment tool
• Pharos Executive Coach training
• Professional development courses in: formal mentoring/ career & succession planning/ recruitment/ performance management
• Website development: Formal Wordpress/ Genesis training + technical support group

Working Together

Peter Armstrong | Ian Ash | Michael Boyens | Tim Boyle | Anthony Callinan | Wayne Dyson | David Grieve | Will Heine | Heiner Karst | Roger Kiddle | Pam Macdonald | Craig Nenke | Michael Paterson | Catherine Powell | Niranjan Ramjee | Gordon Smith | John Smith | Tony Telfer

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